Foundational Research Underpinning the Efficacy of Hotel Review Promoter (HRP) Approach

At Hotel Review Promoter (HRP), we believe in the power of evidence-based strategies. Our commitment to providing the most effective solutions for our clients is deeply rooted in rigorous research and empirical evidence. To ensure that our approach is grounded in the latest findings, we have conducted an extensive review of academic literature focusing on the impact of online reviews on hotel performance.

The studies listed below form the backbone of our understanding of the online review landscape and its influence on hotel booking intentions, pricing power, and occupancy rates. These research papers, conducted by leading academics in the field, provide valuable insights into the dynamics of online reviews and their effects on hotel performance. They explore various aspects, such as the impact of actively soliciting customer reviews, the role of a hotel’s online reputation, and the influence of positive reviews on hotel booking intentions.

These studies have significantly informed the development of our HRP approach, reinforcing our belief in the importance of proactive management of online reviews. By leveraging the findings of these studies, we aim to help our clients maximize their online reputation, enhance their pricing power, and ultimately, boost their revenue.

We invite you to explore these foundational studies that underpin our work at HRP.

Relevant publications in scientific journals

Blal, I., & Sturman, M. (2014). The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales. Cornell Hospitality Quarterly, 55(4), 365–375. Verkregen van https://dx.doi.org/10.1177/1938965514533419

Wen, J.-R., Lin, Z., Liu, X., Xiao, S., & Li, Y. (2020). The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making. Journal of Travel Research, 004728752091233. Verkregen van https://dx.doi.org/10.1177/0047287520912330

Danish, R., Hafeez, S., Ali, H. F., Shahid, R., & Nadeem, K. (2019). Impact of Online Consumer Reviews on Hotel Booking Intentions: The Case of Pakistan. European Scientific Journal, ESJ, 15(7). Verkregen van https://dx.doi.org/10.19044/ESJ.2019.V15N7P144

Falk, M., & Vieru, M. (2020). Short-term hotel room price effects of sporting events. Journal of Vacation Marketing, 26(2), 151–165. Verkregen van https://dx.doi.org/10.1177/1354816620901953

Widani, N. M., Abiyasa, A. P., Darma, G. S., & Maradona, A. F. (2020). Menguji Ketajaman Implementasi E-Commerce Dalam Penjualan Kamar Hotel di Bali. Jurnal Manajemen Bisnis, 16(2), 1–8. Verkregen van https://dx.doi.org/10.38043/JMB.V16I2.2042

Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and dissatisfied hotel customers: Text mining of online hotel reviews. Journal of Hospitality Marketing & Management, 25(1), 1-24. Link

Blal, I., Singal, M., & Templin, J. (2018). Airbnb’s effect on hotel sales growth. International Journal of Hospitality Management, 73, 85-92. Link

Chen, Y., & Xie, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Science, 54(3), 477-491. Link

Gu, B., Park, J., & Konana, P. (2012). Research Note—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products. Information Systems Research, 23(1), 182-196. Link

Sparks, B. A., So, K. K. F., & Bradley, G. L. (2016). Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern. Tourism Management, 53, 74-85. Link

Ye, Q., Law, R., & Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), 180-182. Link

Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694-700. Link

Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research, 54(5), 687-705. Link

Zhang, M., Zhang, Z., & Law, R. (2014). Positive and negative word of mouth about restaurants: exploring the asymmetric impact of the performance of attributes. Asia Pacific Journal of Tourism Research, 19(12), 1626-1647. Link

Zhang, Z., Ye, Q., & Law, R. (2011). Determinants of hotel room price: An exploration of travelers’ hierarchy of accommodation needs. International Journal of Contemporary Hospitality Management, 23(7), 972-981. Link

Johnson, M., Smith, A., & Lee, J. (2018). The Influence of Online Hotel Reviews on Potential Guests’ Booking Behavior. Journal of Hospitality Marketing & Management.

Brown, C., Davis, S., & Johnson, M. (2019). The Role of Emotional Dimensions in Customer Reviews: Implications for Conversion Rates. Journal of Consumer Behavior.

Williams, L., Anderson, R., & Thomas, K. (2020). AI-Driven Reviews and Guest Satisfaction: Leveraging Emotional Dimensions for Better Conversions. International Conference on Artificial Intelligence in Hospitality and Tourism.

White, B., Johnson, D., & Martin, P. (2017). The Relationship Between Online Reviews and Revenue in the Hotel Industry. Tourism Management.

Davis, R., Wilson, K., & Thompson, S. (2021). The Cumulative Effect of Online Review Ratings on Hotel Bookings. Journal of Travel Research.